Before the show: know what you’re there to do
A buyer meeting, distributor conversation, product launch, and consumer sampling event need different plans. We help set the objective, define the audience, sharpen the story, and work backward from what success would look like. You leave with a brief your team can use, not a list of disconnected ideas.
- Event objectives, audience and activation planning
- Booth messaging and product demonstrations
- Sales decks, one-sheets and talking points
- Sampling plans and product coordination
- Vendor, production and logistics coordination
- Run-of-show, responsibilities and team briefings
At the show: experienced people in the booth
We can attend trade shows as hands-on brand representatives. That means learning your product, answering questions accurately, starting useful conversations, supporting sampling, and keeping the experience organized. Scope can include setup coordination, partner communication, schedule management, and resolving the issues that show up on site. Any travel, production, or additional support is scoped upfront.
After the show: keep the work moving
We help organize contacts, capture the questions people asked, identify follow-up priorities, and turn observations into useful feedback for sales and marketing. If you already have a team or agency, we establish responsibilities and handoffs so the event fits the wider plan.
Twin Cities based. Available nationally.
Micaela Schuffman and Hunter Qualls are based in the Minneapolis–Saint Paul area and can travel for trade shows and brand activations. We bring brand strategy, integrated marketing, experiential execution, and practical problem-solving together. Availability and travel are confirmed for each project.