Retail readiness before the pitch
We start with the questions your team needs to answer: Who is buying? What does your product add to the category? Why is your price right? How will you support demand after launch? We review the brand proposition, product range, packaging, channel priorities, and sales materials to identify the gaps worth fixing first.
- Consumer, category and competitor insight
- Positioning and retailer-specific sales narratives
- Buyer presentations, sales decks and product one-sheets
- Pricing assumptions and promotional planning
- Launch support across shopper, sampling and marketing
- Cross-functional planning with your existing commercial team
Build a buyer story backed by a plan
Build a concise buyer story with a clear customer, category role, product differentiation, pricing logic, and evidence of demand. Make the operational questions visible too: supply readiness, packaging, lead times, and the support a launch would need. We help organize that work and develop the presentation around it. We help you connect the pitch to the practical work behind it, so your team can answer buyer questions and plan for what comes next.
Experience from inside CPG
Micaela Schuffman’s background spans product formulation, consumer insight, pricing, P&L planning, retailer partnerships, and national go-to-market strategy. Hunter Qualls brings integrated marketing, retail sampling, partnerships, and cross-functional execution. Together, we connect the brand story to the work required to take it to market.
What we need to get started
Bring your current product information, pricing, packaging, distribution footprint, sales materials, and the retail opportunity you’re considering. We’ll agree on the priority gaps, deliverables, timing, and who owns each part. Based in the Twin Cities, we support projects nationally.