symbiotic.

OUR PEOPLE

One team.
In your corner.

We’re Micaela and Hunter. CPG fanatics with experience inside the brands you know and the curiosity to figure out what comes next.

Brand development, sales, integrated marketing, and the people and processes behind it. You work directly with us, from the first conversation through the decisions and details.

Good work starts with people who give a damn.

You work with us. We ask questions, tell you what we think, and stay close to the work. We care about the brand you’re building and the business behind it.

Micaela Schuffman speaking on stage

STRATEGY. IDENTITY. THE REASON TO BUY.

Micaela Schuffman

Micaela’s love for CPG started as a kid helping her mom’s chocolate company at trade shows. Ten years in the industry took her from national PR campaigns to the work she loves most: brand strategy and innovation.

Her no-bullshit approach connects category data and consumer insights to products, positioning, packaging, and launch plans. A scrappy brand steward with a founder’s mindset, she’s secured more than $800,000 in product sell-in for clients at retailers including Walgreens, Rite Aid, Meijer, and Albertsons.

In her free time, you can find Micaela binging crime documentaries, spending time with her family, and trying not to buy every pine-scented candle on the market.

Hunter Qualls

COMPLEX PROBLEMS. STRONG TEAMS. A WAY FORWARD.

Hunter Qualls

Hunter makes complicated things work. In 15+ years across CPG and consumer lifestyle marketing, he’s built teams, untangled processes, and directed more than 1,000 events nationwide. He creates experiences people remember and gives teams the structure to deliver.

From NASCAR and CMA Fest to the trade show floors of NACS and Expo West, Hunter knows how to make a brand part of the experience. He’s brought that approach to partnerships with Red Bull, Barstool Sports, and major sports teams. At Jack Link’s, he built the Outdoors sub-brand and created the Jack Link’s Cup, turning the brand’s connection to outdoor culture into a destination event.

Hunter spends his free time, you guessed it, hunting, enjoying time with his family, and sipping a nice glass of whiskey.

Real people. Ready to get to work.

Tell us what you’re building ↗